Creating a Meditation App for Working Professionals
Client Overview
Our client is a certified wellness and mindfulness coach based in Zurich, Switzerland. She has 10 years of experience in stress management coaching, having worked with corporate teams, entrepreneurs, and remote professionals. Her coaching philosophy is rooted in habit-building and emotional awareness. One-on-one sessions have proven to be effective, complemented by offline workshops. Following the pandemic, her clients requested remote support to continue their mindfulness practices beyond scheduled sessions. This is when she approached us with a vision to create a platform that could help her scale her healing journey.
The Challenges
Meditation apps are common nowadays, but our client found that most platforms were either too generic or lacked long-term engagement because most of them take a one-size-fits-all approach. Her professional clients who are not beginners and know the value of mindfulness have tried many available apps and YouTube videos, but they lack consistency, personalisation, and emotional impact.
Here is what we uncovered
- Inconsistent routine due to demanding schedules, people living in cities like Berlin, Zurich, and Amsterdam often juggle with back to back meetings and digital fatigue. Starting meditation is easy, but continuing is a real challenge.
- No visibility into how meditation affected their emotional well-being. There is no data to reflect mood change, triggers, and stress patterns. Without measurable progress, the habit eventually faded.
- Lack of accountability because self-discipline is tough, especially when you are mentally exhausted. Clients often download an app, try a few sessions then stop using it.
She was looking for an app that didn’t just offer guided meditation but one that could help people build healthy, trackable habits.
Success Metrics
Our Solutions
We worked closely with the client to translate her real-world coaching experience into a purpose-driven digital platform designed for busy professionals. Our goal was not just to digitise meditation, but it was to create a daily use app that felt personal and easy to stick with for people with a hectic routine.
We mainly focused on three things.
- Smart habit tracking
- Mood journaling
- Personalised daily reminders
- Smart Questionnaire System for Emotional Awarenes
- Coach’s Experience as the Foundation of App Design
Smart Habit Tracking
We have made a flexible habit system tailored to micro practice. Users could set small goals, track streaks and milestones, and adjust their routine according to their work hours. Our goal was to build consistency through adaptability, allowing the app to fit seamlessly into the daily life of users.
Mood Journaling
To address the emotional disconnect that many users felt, we embedded a lightweight journaling feature within the app. After every session, users were asked about how they felt before and after. Triggers they notice during the day, and any thoughts that stood out. With time, the app provided visual insights into emotional trends. This feature helps users to start their journey easily and without feeling overwhelmed.
Personalised Daily Reminders
Notifications should feel like a gentle reminder from a coach, not just another app alert, and we knew that. This feature reminds users to take small breaks and reset their mood. This approach helped people feel supported without being overwhelmed. The reminders were written in a warm and encouraging tone, which makes them even better and more personal.
Smart Questionnaire System for Emotional Awareness
We installed a smart questionnaire that is based on user behaviour rather than a generic survey. The app asks mood-related questions based on recent app activity, and it also adjusts question frequency and tone based on emotional trends. These smart check-ins helped users reflect more deeply and helped the system personalise future suggestions or nudges.
Coach’s Experience as the Foundation of App Design
Instead of building from scratch, we made this app with the help of experts who have 10+ years of experience in this field. Their insights shaped the tone of notifications and reminders; they also helped in designing the journal.
This combination of personalisation, habit science, and emotional insights transformed the app into more than just a tool.
Final Thought
This project proved that creating real impact in the wellness space does not always require generic solutions; sometimes it requires a deep understanding of your audience and features that meet people’s requirements. Our services helped our client in scaling digital technology. With our help, our client got a higher retention rate and measurable results.