The wellness industry is undergoing an exciting transformation – and the common denominator is this – technology, in particular artificial intelligence, is opening up new avenues for personalization and operational excellence. We’re an industry-leading IT company innovating in this space, and we’ve witnessed firsthand how wellness brands leveraging AI with our technology solutions reimagine the client experience, increase engagement and lay down the building blocks for their continued success.
Why Wellness Brands Need a Technology Advantage
Consumer interest in personalized wellness is accelerating. Consumers want fitness programs, mental health tools, nutritional assistance and mindfulness information that suits them and their needs. On the other hand, wellness companies must be able to expand their offerings, create seamless online experiences, and deliver to their clients demonstrated value. In other words, consumer wellness solutions can provide the application for IT / AI to create both the people’s side and the business opportunity for wellness companies.
What Do Personalized AI Wellness Tools Currently Look Like
AI is already changing the way wellness apps operate. The trend is shifting away from basic tracking capabilities and towards personalized wellness technology that changes according to each user.
Some of the best examples of this are:
1.) Fitbit’s AI Coach: Rather than give you a pre-set workout plan without accounting for your sleep history, any recent injuries, upcoming travel itinerary, etc., it’s using AI to analyze that data to suggest a workout routine to help you stay active.
2.) Headspace’s “Ebb”: An AI wellness companion in which the AI listens/understands your mood and the context around it prior to then recommending a series of meditation sessions that match how you’re feeling.
3.) Bear Room: A stress-relief and mental wellness app that has immersive experiences that uses AI to deliver guided experiences it goes beyond just an app to have a play environment/community style.
4.) Moments of Space: A meditation and mindfulness app that delivers short, eyes open-style mindfulness practices during your day (for example: a 60-second practice mindful awareness/attention) that are contextualized for your life. For example, the AI collects data about your overall mood and context, and it adapts how it presents content accordingly.
How Custom Wellness Apps Benefit Wellness Companies and Elevate Customer Experience
In today’s competitive wellness industry, custom wellness app development is essential for delivering personalized health and fitness solutions that engage and retain customers. Here’s why wellness brands choose custom apps and how they benefit both business and users.
Opportunities for Wellness Coaches & Founders
Here is the exciting part: you can use AI without employing a massive tech team, the small things you do with AI can completely change how people interact with your app.
How about possibilities:
Mood check-ins: AI can suggest meditations or breathing exercises based on the user’s current state.
Habit nudges: AI can send light reminders to help keep users on track that isn’t overwhelming.
Chat support: you could include a conversational AI assistant that has a human-like demeanor.
Community matching: AI can make a connection between people who have similar wellness goals so they can motivate each other on their journey.
Conclusion
AI is here to connect with humans – coaches, therapists or wellness guides, not to replace them. Consider a wellness app: it can track users steps, and it knows when to suggest a user breaks, or a user takes a breath, or a user rests. That is where we are going.
For wellness coaches, meditation founders or startups, now is the time. By building AI into your apps now, you will be first. More importantly, you will create experiences that matter to users.
Want to create your own AI-powered wellness app?
At AveryBit we create customized wellness apps for coaches, meditation startups, and health businesses. We use AI-enabled technologies to help you deliver personalized wellness experiences, improve user engagement, and grow your brand.
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