Driving 120% Revenue Growth with Targeted PPC and SEO Campaigns.

Driving 120% Revenue Growth with Targeted PPC and SEO Campaigns.

Client Overview

The client is a market leader in the wellness sector, providing top-notch products and services to customers around the world. Their online growth was stagnating and they were searching for a strategy to boost income in addition to traffic.

The Challenge

In the cutthroat wellness sector, the client found it difficult to obtain notable visibility for their high-intent keywords even with a strong brand presence. The current pay-per-click (PPC) campaigns were not optimized, which resulted in poor ROI and wasted ad spending. The client’s website traffic was not converting into paying clients as predicted, and their conversion rates had plateaued.

Success Metrics

Revenue
0 %
Website Traffic
0 %
Conversion Rate
0 %

Our Strategy and Approach

PPC Campaign Redesign: We carried out a thorough analysis of the current PPC campaigns, finding inefficiencies in the bid techniques and keyword targeting. A new ad structure centered on long-tail, high-conversion keywords was put into place. Landing pages and ad creatives were A/B tested to maximize conversions.

SEO Optimization: Identified gaps in the client’s organic search visibility by conducting extensive keyword research and competitor analysis. To raise ranks, desired keywords were added to the content, and the metadata was updated and to increase domain authority, we constructed high-quality backlinks from reliable wellness-related sources.

Conversion Rate Optimization: Redesigned major landing pages with an emphasis on enhancing user experience and raising conversion rates. To lower bounce rates and increase sales, we implemented calls to action that are obvious, streamlined forms, and faster load times.

Analytical and constant monitoring: Comprehensive tracking mechanisms were put in place to keep an eye on conversion data, ad performance, and website traffic. We sent the customer regular reports, and based on data insights, modified the ads.

Achieved Results

Through a specialized Pay-Per-Click (PPC) and Search Engine Optimization (SEO) approach, we worked with a worldwide wellness brand to enhance their online presence and boost sales. We assisted the customer in achieving a 120% increase in income, a 70% rise in website traffic, and a notable increase in conversion rates in four months.

If your brand is having trouble fostering online growth, get in touch with us right now to learn how our specialized digital marketing services may support your objectives.