In this fast-changing and growing world of wellness and healthcare, professionals like psychiatrists, counselors, yoga trainers, and fitness trainers are turning towards digital platforms to reach new clients, share knowledge, and build a strong personal brand. Social media platforms or a website are not enough in this highly competitive environment. This is where Artificial Intelligence(AI) is stepping in as a game changer in digital marketing.
AI is not just a buzzword anymore; it is reshaping how brands interact with customers.
AI is revolutionizing marketing strategies businesses can use to stay relevant in this dynamic situation.
How is AI revolutionizing Digital Marketing?
1. Personalization:
Nowadays, customers demand that brands understand their different needs and requirements and provide them with content that directly speaks to them.
How does AI work in Personalization?
AI uses a vast amount of customer data for analysis, and AI tools help you to understand what your audience needs.
Example:
A yoga trainer can use AI analytics to identify which time of the day their followers are most active and can schedule their posts accordingly.
A psychologist can share content regarding trending mental health topics picked by an AI algorithm.
In this way, you can make your content more useful, timely, and personal.
2. AI Chatbots:
Imagine a chatbot on your website that solves clients’ queries in real time, is available 24/7, books appointments, and shares basic mental health tips when you are offline.
How it works:
An AI chatbot works by understanding user questions about health, fitness, or mental well-being using natural language processing (NLP), and then giving helpful, friendly responses.
Example:
A visitor lands on your site at 11:30 PM, feeling anxious but unsure if therapy is right for them. Instead of leaving confused or waiting till morning, here is what your AI-Powered Chatbot does:
“Hi there! Feeling overwhelmed? I’m here to help. Would you like to:
Learn calming tips.
Know our services.
Book a free 15-minute consult?”
The person chooses 1 and gets a quick breathing exercise + a blog link.
Then, the bot gently asks:
“Would you like to speak with a therapist? You can book a time here.”
They click, choose a slot for tomorrow, and feel instantly supported, even though you were asleep.
3. AI in Digital Advertisement:
Increasing the use of technology has made traditional advertising inefficient and costly for a broad audience. AI has solved this problem by providing smarter and customer-centric digital advertisements.
How it works:
AI can help you run Facebook and Instagram ads more effectively by finding the right audience, i.e, people who are searching for healthcare or anxiety relief. AI can also test multiple ad versions automatically. AI will show the ads to the people most likely to book a session.
Example:
Imagine you are a yoga trainer and you are launching your online stress relief and yoga classes. Instead of manually guessing your audience, you use AI analytics, so this will save you time and money.
Challenges of AI in Digital Marketing
🔎 Conclusion
AI is changing the dynamics of digital marketing and offers businesses the ability to create a personalized experience for customers. By using AI in digital marketing, brands can stay ahead in the competition by delivering more engaging and relevant content. It is important to understand that AI can complement human creativity and thinking, but can’t replace it. As the technology continues to evolve, AI undoubtedly plays an important role in shaping the dynamics of digital marketing.
